Beyond the Extreme — Unprecedented
The Yangwang brand logo draws its inspiration from the oracle-bone script character for “electricity.”
Yangwang traces its origins to a technological dream conceived 20 years ago—a vision to provide users with vehicles of unparalleled safety. Following more than two decades of deep technological accumulation, BYD has cultivated a “technological fishpond,” endowing Yangwang with the Group’s most advanced technologies. This strategic infusion serves as Yangwang’s core competitive advantage, enabling it to stand out amidst the fierce rivalry of the new energy vehicle market. The Yangwang brand is strategically positioned to target the exclusive realm of million-level luxury vehicles—a segment of the Chinese automotive industry that has historically remained largely unbreached. Yangwang is committed to leveraging a suite of independently developed, cutting-edge core technologies to craft high-end products that transcend the very definition of excellence, thereby ushering users into an unprecedented new era of driving and riding experiences.
Become a Leader in High-End New Energy Vehicles
The automotive industry is currently undergoing a transformative shift of a magnitude unseen in a century. Drawing upon world-class comprehensive industrial capabilities, mature and cutting-edge technologies, and a widely acclaimed brand image, Yangwang is dedicated to establishing itself as a leader in the premium new energy vehicle sector.
Yangwang Auto will continue to explore frontier technologies, constantly innovating and evolving its technical capabilities to revolutionize the driving and riding experience, while simultaneously driving a comprehensive elevation of technology, products, and branding across the global new energy vehicle industry.
Creating an unprecedented dream car for pioneers who pursue the ultimate.
So far, Yangwang is committed to creating new experiences through technological breakthroughs and building dream cars exclusively for pioneers in the new era. It also uses extreme technology to create extreme scene driving fun beyond imagination for global users.
Wangwang has launched three high-end new energy vehicle products that have disrupted the market: the hard-core off-road Wangwang U8, the performance supercar Wangwang U9 and the flagship sedan Wangwang U7. These three cars not only bring the noble experience of daily urban travel to global users, but also create extreme scene driving fun beyond imagination for global users with their ultimate technology.
Beyond the Extreme, Unprecedented
“Beyond the Extreme” embodies Yangwang Auto’s core conviction in establishing its brand and developing its products; it represents the uncompromising standards Yangwang Auto applies to its products, services, brand identity, and to itself. “Unprecedented” signifies the results Yangwang Auto aspires to achieve and the promise it makes to its users; it is the collective endeavor of every team member—a historic mission to forge China’s first premium new energy vehicle brand in the million-yuan class.
The Yangwang brand emblem draws its inspiration from the Oracle Bone Script character for “electricity” (Diàn).
Oracle Bone Script marks the genesis of Chinese characters and serves as the very origin point of Chinese civilization.
As China’s first premium new energy vehicle brand to reach the million-yuan price tier, Yangwang naturally sought to tell its brand story through the lens of Chinese culture. Consequently, the design team embarked on an extensive journey of research and exploration. They visited cultural institutions such as the Yinxu (Ruins of Yin) site, the Erlitou Site Museum, and the Chinese Character Museum, and consulted with numerous renowned experts and scholars in the field of Oracle Bone Script studies. Ultimately, from a vast repertoire of thousands of characters, they selected the character for “electricity.”
The emblem’s sinuous form mirrors the original Oracle Bone depiction of “electricity”—a visual representation that seems to shimmer with the very brilliance of a lightning flash. The overall design features crisp, minimalist lines, symbolizing the products’ ultimate performance capabilities; meanwhile, its extensions reach outward in all directions, signifying the brand’s fearless spirit of exploration into the unknown. Born of the past, created for the future.
Drawing inspiration and strength from the Oracle Bone character for “electricity,” Yangwang imbues this ancient symbol with a fresh, imaginative vision. Through revolutionary technologies and products, the brand delivers to its users an unprecedented level of ultimate safety, ultimate performance, and ultimate experience.
Constructed from aviation-grade aluminum, balancing vehicle lightweighting with safety and reliability.
The Yangwang Business Research Institute was officially established in Shenzhen on November 22, 2024. Wang Chuanfu, Chairman and President of BYD Group, serves as its Dean, and the institute boasts an outstanding faculty team comprised of BYD’s best managers and globally renowned scholars. As a business research and learning organization, the institute will build close partnerships between entrepreneurs and car owners to jointly promote the development and innovation of China’s manufacturing industry.
